Not All Business

What Got You Here Won't Get You There


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What happens when the hustle that got you promoted becomes the obstacle keeping you from leading well? Brand strategist Cindy Frigard has spent decades helping leaders navigate this exact transition—and she learned most of her lessons the hard way.


In this conversation, Cindy breaks down the seven critical mindset shifts every leader needs to make when they level up: from delegation to staying silent in uncomfortable moments, from raising the bar without pissing people off to understanding that feeling like an imposter doesn't mean you don't belong.


Blakely shares the raw story of how she became CEO—a moment that involved her co-founder in a ball on the floor, tears at a corporate retreat, and Cindy's gentle intervention that helped her step into leadership. It's messy, vulnerable, and proof that even confident leaders need someone in their corner asking the hard questions.


In this episode, you’ll hear:

  • The dramatic corporate retreat moment when Blakely became CEO

  • Why delegating feels like weakness (and why it's actually strength)

  • How to raise standards without alienating your team

  • The power of the pause: why silence is sometimes the answer

  • High-functioning codependency and why women apologize for everything

  • Why being strong doesn't mean being selfless

    • The "five push-ups for every sorry" rule that builds confidence (and  triceps)


    LINKS & MENTIONS

    • Cindy Frigard / Yours, Truly

    • Terri Cole on High-Functioning Codependency

    • Viktor Frankl / Stephen Covey quote on stimulus and response

    • Tara Brach

    • Brené Brown

    • Jon Batiste


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    Not All BusinessBy Not All Business