Keith Hopkins is the kind of behind-the-scenes builder every independent artist hopes to have in their corner — the one making the calls, sending the emails, building relationships, and doing whatever it takes to create momentum.

In this episode of The Other Side, Keith shares what it really looks like to manage an independent artist in today’s music industry. As the manager for country artist Carman Collins, he takes a true one-stop approach — handling outreach, booking, social media strategy, and the business side that many independent artists struggle to navigate.

We talk about why networking still drives opportunity, what separates good from great, and why consistency and daily discipline matter more than talent alone.

Keith also shares his perspective on the role of social media, building the right team, and the importance of humility and relationships in a small industry where reputation travels fast.

If you’re an artist, manager, or anyone building a career in music, this conversation offers a real look at what it takes behind the scenes.

Learn more: TheKeithHopkins.com
Artist mentioned: Carmen Collins — “All American Girl” (out now)

Disclaimer:
I do not own any of the rights to the music used for this podcast; permission has been granted by the rightful owner(s) for Rt66countrymusic to use for this taping.