Because Growth Matters

What Great Sales Managers Do Differently with Olivia Lockwood


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Sales performance doesn’t break because people are lazy. It breaks when leaders miss the behaviours that actually drive results!


In this episode of Because Growth Matters, Daniel sits down with sales consultant, coach and facilitator Olivia Lockwood for a practical conversation about what really drives sales performance.


Olivia shares how her childhood across Jamaica, the US and beyond shaped her grit, resilience and people first leadership style. She unpacks why great sales leadership is less about heroics and more about behaviour and consistency.


Daniel and Olivia explore what sales managers often get wrong, why forecast accuracy is one of the clearest signals of leadership effectiveness, and how true customer centricity means helping customers even when your solution is not the right one.


Timestamps

00:00 Introduction to Olivia and her background

01:43 Childhood lessons that built grit and resilience

02:44 What grit really means in real life

04:15 The biggest misconceptions about Jamaica

07:23 Olivia’s early career and entry into sales

09:58 Life as a flight attendant and service lessons that stuck

13:01 Why sales still matters after decades in the field

15:33 Where sales managers unintentionally hold teams back

18:31 Consulting, behaviour change and true customer centricity

25:42 How better pipeline reviews improve forecast accuracy

29:31 What healthy pipelines actually look like

29:55 Making behaviour change stick in sales teams

30:23 Commitment, reinforcement and celebrating progress

33:08 How sales managers should balance priorities

36:17 Top advice for first time sales managers

41:41 Why consent matters in leadership

43:41 Intention versus impact and repairing trust

48:51 The 1% that leads to big changes


If this episode resonated, hit subscribe so you never miss a conversation like this. Share it with a sales leader who needs a fresh perspective, and leave a rating or review to help more people find the show.


Would you like to be a guest on Because Growth Matters or learn more about working with Growth Matters International?


Fill out the application form HERE.


Connect with Daniel:


LinkedIn: Daniel Robus

Website: https://www.growthmattersintl.com


Connect with Olivia:

LinkedIn: Olivia Lockwood

Website: https://www.openupcoaching.com/


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Because Growth MattersBy Daniel Robus