Everyone’s talking about guest experience. Few are getting it right.In this episode, guest experience strategist Danica shares how hotels can use real guest data to improve operations, avoid bad campaigns, and build brands people trust and return to. From tech overload to tone-deaf marketing campaigns, she breaks down where brands go wrong and how to fix it.You’ll hear:• How to use guest data to shape your entire brand strategy• The massive mistake hotels make with digital personalisation• Real examples of brands ignoring reviews - and paying for it• The surprising power of just getting the basics right• What makes influencer partnerships actually work for your brand• The cycle of listening, delivering, and standing out💡 Tune in now on Spotify, YouTube, and all major platforms📩 Sign up to the newsletter for weekly insights and takeaways📲 Follow @thedigitalconciergebyfds for episode drops, behind-the-scenes, and moreThis is your digital toolbox and storybook for hospitality.Welcome to The Digital Concierge.