In this episode of Abundant Funnels, Jayne takes you behind the scenes of a real Ads and Funnel Audit she completed inside Abundant Ads Academy.

This week’s case study focuses on an Academy member who had launched a campaign for a private podcast lead magnet. The lead magnet was strong, the video was engaging, the landing page looked good and the messaging was clear, but the campaign was not getting the results she expected.

As Jayne walked through the audit, two key issues quickly appeared. The first was the campaign objective. The member had selected the Video Views objective because she wanted people to watch the video before opting in, but the real goal of the campaign was lead generation. The second issue was tracking. Her Meta™ Pixel was not firing correctly after registration, which meant the lead data was incomplete and Meta™ was not getting the right signals to optimise effectively.

Jayne explains why these types of setup issues can quietly hold campaigns back, what was changed during the audit, and how the campaign is now producing leads at around $2.83 with results continuing to improve as more data comes in.

In this episode, you’ll learn:

• Why choosing the wrong campaign objective can quietly hurt results
• Why Meta™ only optimises for the action you tell it to
• Why tracking is essential for both decision-making and algorithm performance
• What can happen when your Pixel is not firing correctly
• Why foundations matter just as much as messaging and creative
• How small setup fixes can make a big difference to lead cost
• Why looking at the whole ecosystem matters in an audit

Connect with Jayne:

Instagram: https://www.instagram.com/webonize

Website: https://webonize.com.au/

FREE Resource - The Facebook™ Ads
$3 Lead Formula: https://learn.webonize.com.au/leadformula

Join Abundant Ads Academy: https://courses.webonize.com.au/abundantadsacademy