Oscar Wilde said a cynic knows the price of everything and the value of nothing.

He might as well have been talking about luxury today.

Because something is off. The industry spent years raising prices — and for a while, it worked. The higher price was the draw. But then consumers stopped buying it–literally and figuratively. The whole model crumbled like the house of cards.

What replaced it is more interesting. The most coveted things today aren’t the most expensive — they’re the most obscure. A run so limited that no one knows about it. An AI ad that pissed off almost everybody. Or, in the words of Matthew Blazy, “Craft as technology.”

When the currency changes, so does the trade.

In this episode, we’re asking: where is the value in an industry known for taste, craft, and story once it got addicted to growth at scale and high price?

Listen here or on Apple Podcasts, Spotify or YouTube.

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