This week, some detective work, as we look at some new data on podcasting from the Infinite Dial Canada. Also: who is your  podcast for? Not everybody...

This week, some detective work, as we look at some new data on podcasting from the Infinite Dial Canada. Also: who is your podcast for? Not everybody...

What Happened to Podcast Listening in Canada?

The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.

Share What Happened to Podcast Listening in Canada?

Sign up to save your podcasts

What Happened to Podcast Listening in Canada?

What Happened to Podcast Listening in Canada?