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What happened to Starbucks ? A Marketers Persepective.

Podcast Notes:
- Starbucks facing multiple challenges: slowing sales growth, increased competition, rising costs, unionization efforts, China market difficulties, environmental concerns
- Stock price dropped over 35% in 2022 before partial recovery in 2023
- U.S. comparable store sales growth slowed to 5% in Q2 2023, down from 12% the previous year
- Over 200 Starbucks locations voted to unionize by early 2023
- China market facing economic challenges and competition from local chains like Luckin Coffee
- Key lessons for marketers:
- Don't become complacent, even with market dominance
- Adapt to changing consumer preferences
- Be mindful of pricing strategy and value proposition
- Company culture impacts brand perception
- Prioritize sustainability initiatives
- Understand local markets for global expansion
- Continue innovating, even as an established brand
...more