On this episode of The WP Minute’s Agency Action podcast, Kurt Von Ahnen and Toby Cryns discuss the importance of planning for health emergencies, effective agency offers, lead generation strategies, and maintaining work-life balance. They share practical insights on pricing, client screening, and building long-term relationships in the WordPress agency space.

The guys tackle the subjects we don’t talk about nearly enough! This episode includes everything you wanted to know…but were afraid to ask.

Takeaways:

• It’s important to plan for worst-case health scenarios for business continuity.
• Buy long-term disability and health insurance as a safeguard.
• The psychology behind 30-day money-back guarantees and risk reversal offers.
• Effective outreach strategies: organic social media, referrals, and targeted cold outreach.
• Use pricing strategies to avoid the race to the bottom in gig economy jobs.
• Recognize red flags in client conversations, such as over-promising or appearing unqualified.
• Build long-term client relationships through transparent needs assessments and boundaries.
• There’s value in journaling and stream-of-consciousness writing for stress management and clarity.
• Employ niche specialization and follow the money to long-term agency success.

Important Links:

• Kurt’s Agency: Mañana No Mas
• Toby’s Agency: The Mighty Mo!
• Follow Kurt & Toby:
  LinkedIn: Kurt | Toby
• Agency Action Podcast: thewpminute.com/subscribe