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One minute we’re losing our minds over Stray Kids dropping Tasy, the official character for STAY, and the next we’re sitting in our feelings because KARD announces their final album and world tour as a group. That’s the vibe today: joyful K-pop cuteness, real industry turning points, and the very relatable problem of how anyone is supposed to afford all this merch.

We walk through the headlines shaping summer music news, including KiiiKiii’s confirmed August comeback and the growing buzz around rising stars brand reputation rankings. We also talk Red Velvet’s “Velvet Summer” schedule rollout and why long-awaited releases hit differently when a group has been quiet. Then we pivot into something fans keep begging labels to take seriously: SM Entertainment’s legal action against malicious online posts and why deleting a post doesn’t magically erase accountability.

On the J-pop side, we get excited about MIYAVI’s SAMURAI45 Japan tour and birthday show, dig into Number_i’s new single “BUGS LIFE,” and even pause to learn what phonk is and why those Memphis-rooted sounds keep resurfacing in modern pop production. We also cover DOMOTO stepping into independent group management and recommend Travis Japan’s Disney+ road trip documentary for anyone who loves behind-the-scenes travel content.

Hit play for the full Music Elixir ramble, then subscribe, share the show with a fellow fan, and leave a review so more listeners can find us. What headline do you want us to go deeper on next?

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