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Every coach tells you to raise your prices. Almost none of them show you what actually happens when you do. Dennis tripled his prices, then raised them again over several years, and the thing he was most afraid of, losing every customer, almost never happened. What did happen changed the entire company.

In this episode, Dennis walks through what forced the first price increase, why he still struggled after tripling his rates, and the gut check it took to finally charge what the calculator said. He gets into how raising prices made his whole team level up, why a ripoff is a feeling and not a number, and the math mistake that quietly ate his profit as the company grew.

Topics discussed:

00:00 - Doubled the prices, then doubled them again
00:51 - The first sign he needed to raise prices
01:33 - Getting a mentor before touching the numbers
02:14 - The calculator said quadruple, he only tripled
02:51 - What actually happened: phones kept ringing
03:57 - Why he still struggled after tripling his rates
05:27 - Your customers are investors in your company
07:17 - When prices went up, so did the standards
08:46 - Raise the bar, then charge for it
11:27 - The math mistake that killed profit at scale

This episode was produced by Podcast Boutique

The Podcast that helps plumbing and heating service contractors stop working for free and actually turn a profit. 

Connect with Dennis:

Linkedin: linkedin.com/in/dennis-hamon/?skipRedirect=true
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Tiktok:https://www.tiktok.com/@dennistheapprentice

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