In this episode, Shruti chats with Nikhil, Senior Director of Marketing at Chargebee, who reveals what really happens when a PMM takes on revenue responsibility. From GTM engine building to owning outbound motion, this conversation is packed with real stories, hard lessons, and playbook-level insights.

👉 Whether you're a marketer, founder, or aspiring PMM — this is for you.

🔑 Topics covered:

* Why product marketing is more than just storytelling

* Building outbound from scratch — without a playbook

* Using LLMs to scale pipeline-building

* PMM + Demand Gen = Dangerous Combo?

* How to earn sales team trust

* How to fix broken GTM alignment

* Nikhil’s biggest launch failure — and what he learned

* Pipeline planning + imposter syndrome

Watch the full video here →

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