A conversation with Britt Ralph, co-owner of a 28-site campground in southern Utah, right in the middle of the Mighty 5 national parks. Britt and her husband started their RV journey after he lost his college teaching job and they decided they were done working for anyone else. They sold the stability, bought a fifth wheel, rented out their house, and hit the road with two kids under three. That year on the road taught them what was missing in most parks they stayed at, and they eventually built their own. Their park sits on 40 acres with sites 75 to 100 feet apart, spa-quality bathhouses with heated floors and indoor-outdoor showers, fiber optic Wi-Fi, goat hikes, sound baths, e-bike rentals, and fresh baked goods. No pool, no hot tubs, no massive amenity budget. Just an unusually high return guest rate and reviews comparing their bathrooms to the Ritz-Carlton. Worth a listen if you are thinking about what actually drives loyalty in this business and why how guests feel matters more than what your amenity list looks like.