A really common thing when it comes to marketing is the lack of a plan. It seems to often be an afterthought UNTIL the business isn’t growing. 

I didn’t just see this in the freelance world, I saw this a lot in the corporate world too! How is this possible?! As a marketer, I wonder how anyone could make it without a marketing plan, but I’m clearly biased. 

The thing is, these businesses were making it, sort of. Amazing things weren’t happening, but they were paying the bills. As you can probably guess, once we got a marketing plan in place, things really started to move and take off. 

In this week’s episode, I will be breaking down exactly what happens when you don’t have a marketing plan. With each consequence, I will give you action steps to make sure you’re on the right track. In the end, we are going to put all of this together and start building a simple marketing plan for you. 

What we cover in this episode: 

• Ways a marketing plan elevates your business 
• The marketing funnel and how to align your marketing strategy with it
• How a marketing plan plays a role in your content plan
• What you should be spending most of your money on 
• What you should be spending most of your time on
• How to get started on your marketing plan

Things I mentioned: 

2020 Group coaching program: https://yourwellnessmarketer.com/chaostoclarity 

A breakdown of the sales funnel: https://yourwellnessmarketer.com/episode9/ 

Find podcast transcript and resources here.  

About Christina Bernhard

Marketing is where I have found my home and what I can do for hours on end without it feeling like work.

I started my career with a journalism degree and running a marketing department in the corporate world. I began freelancing on the side and marketing quickly became my life.

Through my last few years of freelancing and coaching, I noticed a trend of wellness business clients. As someone into wellness herself, I loved these projects and decided to take things to a new level and help as many businesses as I can in this industry I feel so strongly about.

I began the journey of turning away everything that wasn't wellness-related to gain as much experience as possible on projects I love and now it's all I do.

I'm now in a place where I want to make an even bigger impact and serve more people outside of my one-on-one clients. Can you relate?

I've learned from my clients that they feel this way too about their wellness services. So, I'm putting all of my strategies on paper and giving wellness professionals everything they need to expand their business to a successful online brand that attracts their target audience and helps them make an even bigger impact with their gift. 

If you're ready to grow this thing, I've got you.

For more marketing tips for your wellness business, you can follow me on Instagram and Facebook @yourwellnessmarketer 

Visit yourwellnessmarketer.com for marketing education and tips to grow your wellness business.

Have you subscribed to my podcast?

Don’t miss an episode and subscribe! I put out a new episode every Monday morning to help you build your wellness business, so you don’t want to miss one. In my podcast episode, I pack in resources and freebies to help you navigate your marketing journey in your business.