Welcome to DoubleHelix! In this episode, host Mark Marrott sits down with Logan Wilkes, CEO of TRUSS, to discuss the art of authentic networking, building meaningful business relationships, and the power of community for leaders. Logan shares stories from his journey in public relations, the founding of TRUSS, and offers actionable advice for anyone looking to grow their professional network with purpose and authenticity.

Key Timestamps:

• 01:43 – Introduction: Meet Logan Wilkes and learn about TRUSS

• 03:11 – What is TRUSS? The power of connecting leaders

• 05:27 – Unique networking events: From local gatherings to global trips

• 06:36 – Logan’s career path: From BYU to business leadership

• 10:25 – Intent in networking: Building relationships vs. making sales

• 16:52 – Keys to trust: Authenticity, purpose, and follow-through

• 19:47 – How connections reduce stress and improve well-being

• 29:50 – Advice for introverts and “wallflowers” at networking events

• 35:32 – Authenticity in action: Real-world networking stories

• 39:30 – The power of being unexpected in building relationships

• 44:30 – Final thoughts: “No one ever did it alone”-the value of relationships

• 46:24 – How to connect with TRUSS

Whether you’re a seasoned executive or just starting your networking journey, this episode is packed with insights on fostering genuine connections that last. Don’t forget to like, subscribe, and share your thoughts in the comments!

Connect with Logan Wilkes: Find him on LinkedIn or visit thetrust.com.

#Networking #BusinessLeadership #Authenticity #DoubleHelixPodcast