Matt had a new baby, a shiny object problem + a habit of doing work that felt productive but wasn't moving anything forward. Six months later he'd packaged a sharp offer, had content going out consistently + had stopped waiting for things to be perfect before shipping them.

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Matt runs Content Pal - a done-for-you service that turns one hour of a founder's time into a month's worth of content. In this episode we get into what life looked like before C2C, why a well-targeted group programme beat every one-to-one coaching experience he'd had, + what C2C actually does that no amount of solo tinkering ever could. His answer - it gets stuff done.

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IN THIS EPISODE:• Why busy work is the most dangerous form of procrastination• How Matt sharpened + packaged his offer inside C2C• Why a group programme can feel more bespoke than one-to-one coaching• What happens when you stop perfecting + start shipping

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🧭 Work with me directly: http://www.chris-james.co/c2c

🔥 Get my free 'Content on Easy Mode' Training: http://www.chris-james.co/content-training