Contributor(s): Ruth Mackensie | Ruth Mackenzie was the director of the Cultural Olympiad in 2012 which has featured a range of cultural programmes and involved more than 16 million people across the UK. Her talk is an account of how and why London 2012 organised the largest festival in the UK - the London 2012 Festival - as part of the Olympic & Paralympic Games. Part of the Media Agenda 2012 series.