Increasingly you rely on technology to run many aspects of selling.

 

You’re possibly using at least one tool that uses machine learning to automate part of your sales process

 

But the heart of selling is still human. The sales business is still a people business.

 

That’s both upside and a challenge.

 

It’s upside because humans can use intuition and emotional intelligence in a range of situations that machines can’t yet quite match

 

It’s a challenge because there is no one type of human. All of your people have different personalities types.

 

The same is true for your prospects and customers.

 

The good news is that you overcome this challenge by recognising 4 main personality types and learning to work with them.

 

In today’s episode

 

What are the 4 main personality types?

How can your recognize them?

How can you work with them

Why this is a game changer