Crypto has promised “mainstream adoption” for years — yet for most people, it still feels confusing, risky, or simply unnecessary. So what’s actually missing? 

In this episode of the Wirex Podcast, host Lianna Adams is joined by Debra Nita Ravindran, Associate Director and Head of Growth at YAP Global, to break down what needs to change for crypto to move beyond early adopters and become part of everyday life. From trust and reliability to real-world relevance, Debra shares what the industry must prioritize if it wants to reach the next wave of users. 

👉 Tune in to hear: 

• Why crypto still feels “experimental” after more than a decade 
• The biggest reason new users try crypto once — and don’t return 
• Whether the real blocker is technology, trust, or real-life usefulness 
• What insiders underestimate about how intimidating crypto feels 
• Why reliability may matter more than constant innovation 
• What needs to improve first: UX, regulation, payments, or support 
• What would make a non-crypto user genuinely say: “This is better.” 

Crypto doesn’t need to be louder to go mainstream — it needs to be clearer, more useful, and more dependable.