I’ll bet there’s a German or Japanese word for the sudden pop of a long-forgotten, meaningful memory that suddenly comes back like a strike of lightning.

I had one of those “memory pops” last week when reading Paul Fisher’s post, “You Can Learn Anything from Anyone.” In it, Paul shares the story of a steelworker who was proud to point at a skyscraper and tell his children that he was responsible for placing the beam on the 45th floor.

It reminded me of going into marketing many years ago, in part for the chance to see the product of my work on thousands of store shelves.

Meaning is important, but it is different for everyone. Try a bunch of things until you find yours.

“Proof of impact” has been special for me. Maybe it can be for you, too.

Listen for more on how to make meaning this way.

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