March 12th, 2025 - If you think doing a great job means clients will stick around, think again.

In this episode, Frazier breaks down why past business doesn’t guarantee future business and how too many professionals lose clients by only showing up when they need something. The key? Consistently proving your value—without expectations.

He shares real strategies for staying top of mind: be proactive, make clients’ lives easier, and provide value before they even ask. Plus, he challenges listeners to reach out today with something valuable—not a sales pitch, just a relationship builder.

Also, a quick update—the current Green Zone cohort is wrapping up, and big events are on the horizon. Hit play and start showing up for your clients the right way.

00:00 Introduction and Welcome
00:12 Final Call for Green Zone Cohort
01:03 The Myth of Client Loyalty
01:53 Common Mistakes Leading to Client Loss
03:25 Strategies to Retain Clients
04:16 Immediate Actions to Take
04:48 Conclusion and Farewell

Join me at TAG 2025!

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