Hello there! Welcome to Episode 79 of Coffee Break Blogging!

Hollywood makes lots of multi-million dollar productions for us to enjoy - and we spend billions every year to be entertained by them. They must know a thing or two, right? Yes, they do.

So in this episode of our series, we're going to apply the lessons of Hollywood to our emails. We are going to be looking at writing emails and how to write better emails for your list.

You'll learn about:

• How we can use an email as an "episode"
• How you can build in "open loops"
• The usual storyline maps (like the hero's journey) and how you can use it in your marketing campaigns
• What comic books have in common with writing email campaigns