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In this episode, we’re digging into the psychology of pricing. We’ll talk about how buyers subconsciously make snap judgments about value, what happens when a home is priced just above or just below your budget, and how algorithms on home search sites influence what you see first. I’ll also share how small pricing adjustments can change a home’s visibility, how your own budget filters can cause you to miss hidden gems, and why “sticker shock” is sometimes just an illusion.
Whether you’re casually browsing or actively making offers, understanding how pricing psychology works can help you spot opportunities, keep emotions in check, and make smarter decisions when it’s time to submit that offer.
By Derrick Thornton, REALTOR®5
44 ratings
In this episode, we’re digging into the psychology of pricing. We’ll talk about how buyers subconsciously make snap judgments about value, what happens when a home is priced just above or just below your budget, and how algorithms on home search sites influence what you see first. I’ll also share how small pricing adjustments can change a home’s visibility, how your own budget filters can cause you to miss hidden gems, and why “sticker shock” is sometimes just an illusion.
Whether you’re casually browsing or actively making offers, understanding how pricing psychology works can help you spot opportunities, keep emotions in check, and make smarter decisions when it’s time to submit that offer.

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