A hotel can be fully booked and still be a bad investment. Most operators don't see it. Most owners don't say it. Until now.

🎙 Episode 008 of HXD212: unfiltered conversations with leaders, rebels, and builders shaping what's next.

Philipp Huterer, Managing Director of MRP Hotels, did not build his career chasing occupancy numbers. He built it understanding what those numbers actually mean to the person who owns the building.

After training at Glion Institute of Higher Education and IE Business School Madrid, Philipp moved into hotel asset management - the discipline that sits between ownership and operations, translating what investors need into what operators deliver. Today, as Managing Director of MRP Hotels, he oversees a portfolio of over €1.5 billion in hotel assets across Europe, advising owners, investors, developers, and banks on what is really happening inside their hotels.

In this episode, Thibault Catala and Philipp Huterer explore:

◼️ Why a full and guest-loved hotel can still be a bad investment
◼️ What owners and operators see differently when they walk into the same property
◼️ Why GOPPAR matters more than occupancy or RevPAR when you own the asset
◼️ What active asset management actually looks like week to week
◼️ Why the best asset managers act more like sparring partners than police officers
◼️ How to spot a fantasy business plan before you sign it
◼️ Why operator EBITDA margins are under pressure
◼️ Which operators may struggle to survive the next wave of consolidation
◼️ The real trade-off between big brands and white-label operators
◼️ How distribution costs and hidden brand fees quietly erode profitability
◼️ Why CapEx planning is often broken in hotels
◼️ How to build a 5-to-10-year investment plan that protects long-term asset value
◼️ How leases, HMAs, and hybrid models are evolving
◼️ Whether more data transparency helps operators or puts them under pressure
◼️ What boutique and Alpine hotels risk if succession and climate resilience are ignored
◼️ What AI will actually change in hotel asset management, and what it won’t

🎧 Follow Philipp & MRP Hotels:
Philipp Huterer on LinkedIn: https://www.linkedin.com/in/philipphuterer/
MRP Hotels: https://mrp-hotels.com/

🔥 Follow Thibault & HXD212:
Follow Thibault Catala on LinkedIn. https://www.linkedin.com/in/thibaultcatala
Follow HXD212 on Instagram. https://instagram.com/hxd212
Follow HXD212 on TikTok. https://www.tiktok.com/@hxd212podcast
Catala Consulting. https://catalaconsulting.co.uk
Revenue Management Online Course. https://learn.thibaultcatala.com/revenuemanagement

#HotelInvestment #AssetManagement #HotelManagement #RevenueManagement #HospitalityLeadership #BoutiqueHotels #HXD212