Often times, I meet people at networking events, and all they hear me say is the word "podcast," and they ask "what's your podcast about?"  And I explain that, as you can see and hear, yes, I have my own podcast, but most of my work is focused on building branded podcasts for businesses and nonprofits.

Two thirds of the US population have listened to a podcast, and half of them listen every single week.  That's 100 million potential podcast listeners that you can re-inforce your potential brand with.

I create podcasts, from the ground up, for organizations.   The podcast is used as a branding tool to both market yourself to your existing customers and clients, and as a lead generation tool to find new ones.

For many clients, I leverage my skillset as a 15 year radio veteran to co-host the podcast with them.  They are the subject matter experts, and I'm just there to ask questions and faciliate the conversation.    For other clients, I'm not on the mic - my role is as a live producer - to keep all the tech and content on track.    And finally, for others, I'm simply an editor.  They record their own podcast and send me the audio.  I take out all the ums and uhs, enhance the audio, add intros, music, and more.     The bottom line is, nobody knows your brand and story better than you - my job is simply to help you tell it.

And here's the biggest misconception I can clear up.  You don't need a podcast studio to record.   The technology has improved, especially since Covid.   All you need is a $60 USB microphone at your desk, and when we're done, it will sound just like a professional studio recording.  

The hardest part about a podcast is starting it, or AFDI.  Actually (bleeping) Doing It.  If it's something you've been thinking about, find me on social at JAG in Detroit, or shoot me an email  [email protected].

Find jag on social media @JAGinDetroit or online at JAGinDetroit.com