052 | What I Have Learnt From A Year Of Podcasting

We are celebrating a year of podcasting over here at The Breakthrough Year! It’s been a crazy year for my business, Brand It Girl and The Breakthrough Year membership! Over the past 12 months I have learnt some priceless lessons that have taken my business ot the next level and taught me so much about myself and my community! These lessons are not just podcasting related. They are lessons that have changed my business. Changed how I approach things, changed how organised I am within my business and changed my approach and mindset on so many different fronts. In today’s episode, to celebrate a year of podcasting, I am sharing my top 6 lessons: Lesson #1 If you’re curious about a topic or have a question - chances are other people are too. It’s important to trust your instinct on which topics you cover in your content. (But don’t forget to survey your audience and do market research too!) Lesson #2 Your story matters! It doesn’t have to be all business and official information - people WANT to get to know you, they want to hear about your experiences and being open and vulnerable does not make you weak - it gives people a chance to get to know you. Lesson #3 To create regular quality content, you need to get serious about your content calendar. And using a project management tool like Asana has been a game changer for me! Check out the Project Management with Asana bundle inside The Breakthrough Year. Lesson #4 It’s vital to have your system and processes sorted! Mapping out your systems and processes means that you are in control of what’s happening in your business. Stop wasting time try to work it all out on the fly and stop confusing your customers and community by being inconsistent. Check out the way I include systems and processes in the Business Plan bundle and if you’re curious about the podcasting system I created for myself, check out the Podcasting 101 bundle too! Just head over to The Breakthrough Year join page to get inside!  Lesson #5 I don’t need to be the one to do all the bits and pieces. It’s hard to handle when you are a control freak, but knowing what is and isn’t in my zone of genius and finding the right person to take over those things that YOU don’t need to be doing in your business is a game changer! In terms of the podcast, my VA, Jen, plays a big part in getting the show out every week. She’s my secret weapon and understanding the power of outsourcing and finding the right person has freed me up for the areas of my business that allow me to make a real impact! Lesson #6 Connection is important. People are important. You can only get so far in online business on your own, then you need to rely on the power of networking. I also realised how very much I LOVE to interview guests on my show! And what was even more inspiring was how much my audience love getting to know my friends too and how good it feels to facilitate that connection! I want to say a big thank you to all my guests over the past 12 months and I am excited for the NEXT 12 months! It’s going to be huge!