What I know is that goal mapping not journey mapping is a new way of leading, uniting your organization and earning the right to customer driven-growth.

Goal mapping will drive you to reflect on new customer-driven KPIs. Thinking about: how will you operationally measure the outcome metrics that will earn their goals? Not just asking them how we did or how satisfied they are. And also recognizing in a B2B standpoint, what are you doing to help them achieve their goals?