<p>I learned a lot at the IBS show about how the needs of builders and other customers are changing. Too many manufacturers are stuck in the past by promoting how their product is better, when the customer is not looking for a better product.</p>

I learned a lot at the IBS show about how the needs of builders and other customers are changing. Too many manufacturers are stuck in the past by promoting how their product is better, when the customer is not looking for a better product.

What I Learned at IBS #44

The Building Materials Sales and Marketing podcast is designed to help building materials manufacturers grow their sales.  There is no association, group or publication to help building materials manufacturers improve their sales and marketing.  Mark Mitchell, the author of the book, Building Materials Sales and Marketing is the only unbiased source of information to help building materials manufacturers grow.  In this podcast Mark will show you how to grow your sales whether your products are for commercial or residential, new construction or remodel/repair.  He will show you how to be more successful selling to builders, architects, contractors, dealers, distributors, and big boxes.

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Marketing

The Building Materials Sales and Marketing podcast is designed to help building materials manufacturers grow their sales. There is no association, group or publication to help building materials manufacturers improve their sales and marketing. Mark Mitchell, the author of the book, Building Materials Sales and Marketing is the only unbiased source of information to help building materials manufacturers grow. In this podcast Mark will show you how to grow your sales whether your products are for commercial or residential, new construction or remodel/repair. He will show you how to be more successful selling to builders, architects, contractors, dealers, distributors, and big boxes.

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What I Learned at IBS #44

What I Learned at IBS #44