I've relaunched Aspiring Creator and this time I've outsourced everything except sitting in the chair and talking, so kick back and come behind the scenes 😃

In this episode I talk about what I learned at VidSummit 2025 - from how top creators run their teams and edit faster, to the weird world of fake affiliate channels, and why every YouTuber probably needs a producer, not just an editor.

If you're building a creator business and want the unpolished version of what's working (and what's not), this one's for you.

New episodes every Wednesday 🚀

⏰ TIMESTAMPS

00:00 Inside VidSummit: Key Takeaways, Lessons & Conversations ✈️

05:08 When Brands Secretly Own ‘Review’ Channels 👀

09:34 Fixing Our Biggest Bottleneck: Editing 🧠

14:01 The Power of Storytelling in Tech YouTube 🔋

17:50 Fix Your First Frame: The Secret to Better Shorts 🎯

20:55 The 4% Creator Club 🤑

26:11 I Finally Found an Accountant Who Gets YouTube 💼

27:53 Redefining Roles: Why My “Channel Manager” Is Actually a Producer 🎬

💬 SOCIAL STUFF

▸ Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠@petematheson⁠⁠⁠⁠⁠⁠⁠⁠

▸ LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠@petematheson⁠⁠⁠⁠⁠⁠⁠⁠

▸ Website: ⁠⁠⁠⁠⁠⁠⁠⁠https://www.petematheson.com/