I fun story recalling our Founders time in auto racing. From doing a product demonstration on NBC Today, getting invited to a VIP suite at the Indy 500 Time Trials, collaborating with 3 former Indy 500 Champions, and those 3 leading us to NASCAR, USA Tailgating and along the way, a $500 lesson from a troupe of cheerleaders who taught valuable lessons in scaling product innovation, managing top-of-the-funnel activities and balancing supply chains.