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You can’t scale chaos.
In this episode, Anthony breaks down the uncomfortable decisions that saved Redefine Fitness. 

From cutting 45 offers down to 3, embracing radical transparency, & learning why systems beat hustle every time.

If you’re building a service business, this is the episode that will challenge how you think about money, leadership, & growth.

👇 Full breakdown below.

You can’t scale chaos, & most founders don’t realize they’re building it.

We talk honestly about money, leadership, & survival. From Epidemic shutdowns & lost revenue to rebuilding through systems, documentation, & staying visible when everything stopped. Anthony shares why frontline staff often need to out earn the owner early on, how to think about smart debt vs. bad debt, & why perfectionism kills momentum.

If you’re building a service business & feel stuck in the grind, this episode delivers a practical playbook: niche down, respect the math, document everything, & keep shipping… especially when it’s not glamorous.

👉 Subscribe, share, & comment the one belief about business you’re unlearning this year.

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Learn More at: www.Redefine-Fitness.com