Google Analytics is a tool that helps businesses track and analyze the usage of their websites and apps. It allows businesses to see how many times their website or app is used, how long people spend using it, and what specific actions they take, such as making a purchase or signing up for something. The tool also has an enhanced measurement feature that allows businesses to track even more detailed information about how their websites and apps are being used. This includes tracking page views and file downloads. Google Analytics also allows businesses to track conversions, or important actions taken on their websites and apps, such as making a purchase. Additionally, businesses can track events, or specific actions taken by users on their websites or apps, and use this information to understand user behavior and make improvements. User properties, or details about the people using a business's website or app, can also be tracked in Google Analytics to help businesses understand different groups of users and their interests. To display data in its reports, Google Analytics uses dimensions, which are characteristics of users, and metrics, which are numerical measurements of user behavior.

This episode is also available as a blog post: https://masteracquisition.wordpress.com/2022/12/26/what-i-need-to-know-about-google-simplified/