Join Jeff Simpkins (http://blog.communitybankconsulting.com/) as he talks with Penni Wild (http://reallifemagic.com/) about what an average American family looks for from their bank. Penni is a married professional in her forties, operating a service business. She and her husband have teenage children that have reached an age that they need banking services of their own. Join us as we hear first hand what someone in our target market looks for in a bank.