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A broadhead doesn’t get to “look tough” on a website. It has to fly true, stay together on impact, and keep cutting when the shot isn’t perfect.

I’m joined by Randy from Hooligan Archery Products, a Canadian bowhunter who decided he was done paying top-dollar for broadheads that didn’t match what he wanted in the field. We talk about how he went from sketching ideas to building a real broadhead lineup, what he believes makes a fixed blade broadhead accurate, and why blade geometry and edge design matter as much as sharpness. If you’ve ever wondered why some broadheads steer at speed, or what makes a broadhead penetrate instead of “chop,” you’ll get clear, practical takeaways here.

We also get into broadhead testing in a way that’s refreshingly honest. Randy breaks down why “smash a brick” videos don’t always translate to hunting, then explains the durability checks he runs, including repeated shots through sheet steel to mimic worst-case hits like shoulder impacts. We dig into materials too: stainless steel choices today, what tool steels like A2 and S7 could change tomorrow, and why building a truly tough mechanical broadhead often means accepting a little more weight for a lot more strength.

On top of the gear talk, we cover the reality of cross-border tariffs and why he paused US shipping after customers were hit with massive fees at delivery. Randy shares his bigger goal as well: keep prices reasonable for hunters, expand the product line thoughtfully, and push toward fully Canadian manufacturing while staying transparent about what’s his design.

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