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What if factories could test the future before it happens?
How are AI, Digital Twins, and software-defined systems reshaping the factory of the future? In this episode of the Future Ready Podcast, Mark Hindsbo and Nick Finberg continue their conversation to explore why the shift toward Software-Defined Systems actually requires more intelligent hardware. Together, they discuss how Digital Twins and AI enable manufacturers to simulate operations, detect risks earlier, and accelerate innovation across the factory floor. It’s an insightful look at the future of industrial operations. From looking inside pumps without interrupting flow to an examination of World War Two bombers, this is not an episode to miss.
In this episode you’ll learn about:
(00:00) More hardware, not less
(04:57) Integrating multiple solutions
(09:44) Early and expanded design spaces
(15:50) Why Siemens?
About the voices:
Mark Hindsbo joined Siemens in 2025 as Head of Operations Software. He is leading a team to build an integrated and modular industrial operations software suite that allows customers to design, engineer, and operate their factories, data centers, or plants – powered by agentic AI and digital twins. His extensive career includes leadership roles at Ansys, Parallels, and Microsoft, alongside experiences at The Boston Consulting Group, Novo Nordisk, and CERN. Mark is also an Adjunct Professor at Carnegie Mellon University. Born and educated in Denmark, he holds an M.S. in Applied Physics & Mathematics from the Technical University of Denmark.
Nick Finberg is a technical marketing writer and coordinator for Software-Defined Systems, with a background in Nuclear Engineering. He has worked with experts to cover many industries and topics including Automotive, Battery, sustainability, and systems engineering.
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By SiemensHow are AI, Digital Twins, and software-defined systems reshaping the factory of the future? In this episode of the Future Ready Podcast, Mark Hindsbo and Nick Finberg continue their conversation to explore why the shift toward Software-Defined Systems actually requires more intelligent hardware. Together, they discuss how Digital Twins and AI enable manufacturers to simulate operations, detect risks earlier, and accelerate innovation across the factory floor. It’s an insightful look at the future of industrial operations. From looking inside pumps without interrupting flow to an examination of World War Two bombers, this is not an episode to miss.
In this episode you’ll learn about:
(00:00) More hardware, not less
(04:57) Integrating multiple solutions
(09:44) Early and expanded design spaces
(15:50) Why Siemens?
About the voices:
Mark Hindsbo joined Siemens in 2025 as Head of Operations Software. He is leading a team to build an integrated and modular industrial operations software suite that allows customers to design, engineer, and operate their factories, data centers, or plants – powered by agentic AI and digital twins. His extensive career includes leadership roles at Ansys, Parallels, and Microsoft, alongside experiences at The Boston Consulting Group, Novo Nordisk, and CERN. Mark is also an Adjunct Professor at Carnegie Mellon University. Born and educated in Denmark, he holds an M.S. in Applied Physics & Mathematics from the Technical University of Denmark.
Nick Finberg is a technical marketing writer and coordinator for Software-Defined Systems, with a background in Nuclear Engineering. He has worked with experts to cover many industries and topics including Automotive, Battery, sustainability, and systems engineering.