No one asked for the iPhone. Yet the experience of using it is as much of the design as the product itself. Design today goes far beyond the packaging and the product. How the consumer feels - whether good or bad - while buying and using a product is the design. Jim interviews Chris Bernard, VP of User Experience and Design at CDK Global and asks "What would happen if we convinced the CEO to embrace design?"

Resources mentioned in the episode:

• Industrial Designer Raymond Lowey
• The Culture Code by Daniel Coyle
• Sprint by Jake Knapp
• WeatherTech

Connect with Chris Bernard

Connect with our hosts Jim Hertzfeld, Principal and Chief Strategist for Perficient and Kim Williams-Czopek, Director of Digital Strategy at Perficient.

Thank you for listening!

You can also watch the episode: https://www.youtube.com/@perficient/podcasts

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