Everyone wants to grow their business over time, but not everyone necessarily wants to scale their business.

“Scaling” is a buzzword you hear all the time in startup circles (and the media). They talk about it as if it’s the ultimate goal – the thing you should do, not simply something you could do. 

Well, I’m here to tell you: You have options.

In this episode you will learn:

1. The difference between growing and scaling — including an example in plain English.
2. Five reasons a business might prefer to stay small. (Small has its perks.)
3. Why staying small (i.e., growing "just enough") doesn't have to be a permanent choice.

SPECIAL OFFER:

• Listeners can get 1 FREE hour of consulting by using the code “startup” or mentioning this offer when they book a call.

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