Paul tackles the tough situation in which the seller gives the customer incorrect pricing.

Show Notes

Remember…everyone makes mistakes. Take ownership of the mistake and acknowledge it to the customer.

Explain the misunderstanding and do your best to resolve the situation. You may win greater loyalty from the customer.

Tap into your loyal customers for some testimonials on your business integrity. Share these with the unhappy customer.

Offer to bring a technical expert in for another set of eyes and ears.

Try again on this customer’s next project.

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