Paul addresses how to manage cheap competitors that drastically undercut your price.

Show Notes

Throw some shade: “Doesn’t that pricing scare you at all? What are they leaving out? What are they missing?”

Look at your cheap competitor’s customer base. Do you really want to focus on that type of customer?

Move the customer past price and point out the other criteria that is important to them.

What other concessions, besides price, can you make?

Be transparent with your costs and appeal to the customer’s sense of fairness.

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