Episode Title: What if SXSW could talk?

Host: Sarah Nagle

Location: On-site at SXSW in Austin, Texas

Episode Summary:

This episode takes a unique approach to understanding SXSW.  Imagine if the festival itself could talk? We hear from attendees about what they'd ask SXSW if it had a voice, and then we talk to "South By," the AI companion embodying the festival's spirit and memories.

Key Themes & Talking Points:

• From Music to Global Phenomenon: We explore how SXSW transformed from a humble music festival into a massive cultural event.
• Chance Encounters & Collaboration: Discover how SXSW fosters those "only at South By" moments of connection.
• Austin's Ever-Changing Landscape: We discuss the nostalgia for "old Austin" and how the city's growth impacts the festival.
• First-Timer's Guide to SXSW: Get insider tips for navigating the festival and embracing the unexpected.
• The Future of South By: What's next for this iconic event? We explore SXSW's vision for the future.

Meet "South By" - The SXSW AI Companion:

• "South By" answers questions based on decades of festival data, offering a one-of-a-kind perspective.
• Discover why human connection and unexpected encounters are at the heart of SXSW.
• "South By" acknowledges Austin's evolution and the importance of adapting while nurturing creativity.
• Learn why embracing the unplanned leads to the best SXSW experiences.

Don't Miss Out!

• Want to chat with "South By" and other AI companions yourself? Download the "Vurbs" app!
• We want to hear from you! Share your thoughts on social media using #AIPoweredByPeople.

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