Tom Donaldson is the VP of the Creative Play Lab at the LEGO Group and Jill Wilfert is the company's VP of Global Licensing and Entertainment. Together they are helping to continually re-invent the LEGO brand and redefine how it engages with its millions of fans around the world. Whether it's entertainment and film franchises or the creative possibilities of technologies like AR and VR, the pair focus on the power of play and what it can do to help the brand and deliver results.

In this episode of Asking Out Loud, they sit down with The New School's Melissa Rancourt to explore the power of play and why LEGO remains one of the world's most loved brands.