What if your business card could talk? Instead of handing someone a piece of paper, you could get your voice in their ears, tell them a story, and give them a reason to connect with you. That’s exactly what a podcast can do! 

 

In this episode, I share my speaker pitch and learning objectives for the 2025 APhA (American Pharmacists Association) and OPA (Ohio Pharmacists Association) Annual Meetings. (Spoiler alert! I was not chosen as a speaker for either meeting.) The learning objectives double as a 6-step exercise for building a podcast that can be used as a business card. A fictitious podcast example is used in this episode. If you’d like to use a podcast as a business card, try the 6-step exercise below.

 

Thank you for listening to episode 317 of The Pharmacist’s Voice ® Podcast. To read the FULL show notes (including all links), visit https://www.thepharmacistsvoice.com/podcast.  Select episode 317. 

 

If you know someone who would like to use a podcast as a business card, please share this episode with them. Popular podcast player links are below. ⬇️

 

Apple Podcasts   https://apple.co/42yqXOG 

Spotify  https://spoti.fi/3qAk3uY 

Amazon/Audible  https://adbl.co/43tM45P

YouTube https://bit.ly/43Rnrjt

 

Learning objectives

1. Define your niche.
2. Compare your business or organization to a competitor. Indicate what sets you apart from them.
3. Apply your competitive advantage to podcasting. Brainstorm how podcasting can help your business or organization stand out.
4. Analyze your audience’s pain points and feedback, and develop 5 podcast episodes that offer solutions, using your area of expertise.
5. Develop a timeline for your list of 5 episodes, and program the dates for recording and publishing them into your calendar.
6. Create your vision for podcasting success, so you can recognize when you have achieved your goal for podcasting.

 

Your voice matters, and it gives you a competitive edge. It sets you apart. Some pharmacists use podcasts as business cards, but you are not required to use your podcast as a business card. The choice is yours. 

 

Imagine if your business card could talk. Maybe podcasting is right for you! If you’d like help starting your podcast, send me a message through LinkedIn or my website: https://www.thepharmacistsvoice.com.

 

If you know someone who might like this episode or would like me to speak to their group about using a podcast as a business card, please share this episode with them.

 

Links from this episode

Dr. Kelley Carlstrom’s website https://www.kelleycpharmd.com 

APhA (American Pharmacists Association) https://www.pharmacist.com 

OPA (Ohio Pharmacists Association) https://www.ohiopharmacists.org

Atomic Habits by James Clear

Your Financial Pharmacist Podcast (Hosted by Tim Ulbrich, PharmD et al) 

The Collective Rx Podcast (Hosted by Julie Doan, RPh)

Rising into Mindful Motherhood | Fertility Wisdom Podcast (Hosted by Katie Wood, PharmD)

Kim’s websites and social media links:

✅ Join my monthly email newsletter list. Click to sign up. https://bit.ly/3AHJIaF 

✅ LinkedIn Newsletter link https://bit.ly/40VmV5B

✅ Business website https://www.thepharmacistsvoice.com

✅ Get my FREE eBook/audiobook about podcasting https://www.kimnewlove.com/podcasting 

✅ Podcasting course https://www.kimnewlove.com/podcasting ($249 USD)

✅ The Pharmacist’s Voice ® Podcast https://www.thepharmacistsvoice.com/podcast

✅ Drug pronunciation course https://www.kimnewlove.com 

✅ LinkedIn https://www.linkedin.com/in/kimnewlove

✅ Facebook https://www.facebook.com/kim.newlove.96

✅ Twitter https://twitter.com/KimNewloveVO

✅ Instagram https://www.instagram.com/kimnewlovevo/

✅ YouTube https://www.youtube.com/channel/UCA3UyhNBi9CCqIMP8t1wRZQ

✅ ACX (Audiobook Narrator Profile) https://www.acx.com/narrator?p=A10FSORRTANJ4Z

✅ Start a podcast with the same coach who helped me get started (Dave Jackson from The School of Podcasting)! **Affiliate Link - NEW 9-8-23**   

Thank you for listening to episode 317 of The Pharmacist’s Voice ® Podcast.  If you know someone who would like this episode, please share it with them!

#pharmacistpodcaster #thepharmacistsvoicepodcast #pharmacist #podcast