The Ross Simmonds Show

What I'm Hoping to Learn at Spryng 2025

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In this episode of Create Like The Greats, Ross Simmonds, founder of Foundation and Distribution.ai, opens up about his expectations and goals ahead of attending Spryng 2025, a gathering of senior B2B SaaS marketers in Austin, Texas. For the first time in a while, Ross is attending an event not as a speaker but as a participant. He shares how this shift changes his experience and outlines his motivations for attending: learning, connecting, and gathering feedback for his new project, Distribution.ai.


Key Takeaways and Insights:

1. Introducing Distribution.ai

  • A new tool/platform from the Foundation team
  • Helps automate, repurpose, distribute, and amplify content
  • Built on strategies the team has manually implemented for years
  • Aims to scale content efforts with the assistance of AI

    • 2. Three Primary Goals for Spryng

    • 🌐 Step Outside the Speaker Role
    • Without being on stage, Ross must network the “normal” way
    • As a self-described introvert, this brings excitement and challenge
    • 🧽 Embrace Curiosity
    • Wants to listen and absorb, not pitch
    • Hopes to capture meaningful insight and real-world pain points
    • 🤝 Build a Like-Minded Network
    • Aims to deepen relationships with people who share values around creativity, ambition, and innovation.

      • 

      Resources & Tools:

      🔗 Distribution.ai


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      The Ross Simmonds ShowBy Ross Simmonds