On episode #61 of the Rethink Marketing Podcast, Colin and Eric discuss public relations.  What role does it play in the overall marketing plan?  Is it a campaign or a strategy?   Can you hold public relations results to strict expectations and should you?  In this episode we discuss the notion of creating notoriety before you can influence and the power of relationship in the public relations space.  Public relations strategies can be a key component to building your  brand, reputation and  telling your story very intimately but before you jump in and launch a public relations campaign  make sure you know what the heck PR really is! 

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