Something in the world of floating have you stumped?

*

First

Last

Email Address*

What's your question?*PhoneThis field is for validation purposes and should be left unchanged.

jQuery(document).bind('gform_post_render', function(event, formId, currentPage){if(formId == 12) {if(typeof Placeholders != 'undefined'){

Placeholders.enable();

}} } );jQuery(document).bind('gform_post_conditional_logic', function(event, formId, fields, isInit){} ); jQuery(document).ready(function(){jQuery(document).trigger('gform_post_render', [12, 1]) } );

Show Highlights

Graham and Ashkahn talk about what it's like when inspiration strikes, how they chase their floaty muse to a solid marketing idea and form it into an actionable plan.

The reality is that it mostly involves a lot of listening and willingness to try, and fail at, new things. As with so many things, play to your strengths, focus on the things you're passionate about and the rest is practice.

Show Resources

Free Floats for Teachers – DSP 301

Listen to Just the Audio

Transcription of this episode... (in case you prefer reading)

Graham: Alright.[

Ashkahn: Things are starting to get a little weird. We've been making a lot of these.

Graham: I'm Graham.

Ashkahn: I'm Ashkahn.

Graham: And the question today is, “where do you every time your inspiration for marketing campaigns?”

Ashkahn: Mostly dreams.

Graham: I just throw on some intros and you know, some of the creative juices flow.

Ashkahn: We have a professional soothsayer on staff.

Graham: Fortune tellers ... from a lot of places I guess, really. There's a handful. Brain, just one for example.

Ashkahn: A lot of our marketing campaigns revolve around working with some group of people and so often-

Graham: Reptilians.

Ashkahn: Shh, we’re not supposed to talk about that.