Most internal comms get ignored. Deleted emails. Skimmed Slack posts. Zero follow-through. HR Leader, Lia Seth flipped that script.

In this episode, we break down how she used memes, creator instincts, and vulnerability to get 100% employee open enrollment completed 24 hours early. Yes. Really.

She wasn’t thinking like HR. She was thinking like a content creator.

We get tactical. We get honest. And we talk about when this approach works, and when it absolutely doesn’t.

What You’ll Learn

Why traditional internal comms fail

How memes drive real behavior change at work

The cadence Lia used to sustain attention

How to explain complex benefits simply

When not to use humor or memes

How vulnerability builds trust internally

Accessibility tips for creative comms

Tools Lia actually uses to make memes

CONNECT WITH US

Want to turn your team into creators?

Visit ⁠workfluencermedia.com⁠ to learn how we help companies build video-first content systems that attract, engage, and retain talent.

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