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What Investors in the European Market Look for When Buying FBA Private Label Brands
Riccardo Bruni is the Co-founder of Heroes, a UK-based firm that acquires, operates, and scales FBA businesses. Riccardo and his brother Alessio founded the firm in 2020 after a series of successful entrepreneurial ventures. Heroes focuses on Amazon brands with outstanding customer reviews and a proven track record of leading bestseller lists in high-growth niches.
Before starting Heroes, Riccardo was the Co-founder of Many, a direct-to-consumer healthcare company. He also has years of experience in venture capital and investment banking.
In this episode…Over the last couple of years, many investors have started buying and scaling FBA private label brands. In light of this, entrepreneurs are entering the Amazon marketplace with the intent of eventually selling their businesses. However, not every seller or brand is prepared for a successful sale.
When acquiring private label businesses on Amazon, one of the main things Riccardo Bruni looks for is an established brand. As he says, a large product portfolio is less important than a cohesive brand that consumers love. That’s because a brand with great reviews has the potential to experience massive growth and become a category leader.
In this episode of the Buy Box Experts podcast, James Thomson interviews Riccardo Bruni, the Co-founder of Heroes, about what investors in the European market are looking for when buying FBA private label brands. Riccardo explains why he and his brother decided to start investing in Amazon brands, how Amazon founders differ from traditional entrepreneurs, and what makes his company different from other players in the market. Stay tuned.
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By Joseph Hansen and James ThomsonRiccardo Bruni is the Co-founder of Heroes, a UK-based firm that acquires, operates, and scales FBA businesses. Riccardo and his brother Alessio founded the firm in 2020 after a series of successful entrepreneurial ventures. Heroes focuses on Amazon brands with outstanding customer reviews and a proven track record of leading bestseller lists in high-growth niches.
Before starting Heroes, Riccardo was the Co-founder of Many, a direct-to-consumer healthcare company. He also has years of experience in venture capital and investment banking.
In this episode…Over the last couple of years, many investors have started buying and scaling FBA private label brands. In light of this, entrepreneurs are entering the Amazon marketplace with the intent of eventually selling their businesses. However, not every seller or brand is prepared for a successful sale.
When acquiring private label businesses on Amazon, one of the main things Riccardo Bruni looks for is an established brand. As he says, a large product portfolio is less important than a cohesive brand that consumers love. That’s because a brand with great reviews has the potential to experience massive growth and become a category leader.
In this episode of the Buy Box Experts podcast, James Thomson interviews Riccardo Bruni, the Co-founder of Heroes, about what investors in the European market are looking for when buying FBA private label brands. Riccardo explains why he and his brother decided to start investing in Amazon brands, how Amazon founders differ from traditional entrepreneurs, and what makes his company different from other players in the market. Stay tuned.