Scrushy on Business

What Investors Want: Projections, Red Flags & the 'It Factor' | Scrushy on Business


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Startup funding, venture capital, micro VCs, projections investors believe—this episode of Scrushy on Business dives into what really makes a deal attractive. Richard Scrushy breaks down today's VC landscape—from micro funds writing $500k–$3M checks to mega funds—and share how founders should build credible financial forecasts, avoid investor red flags, and prove the founder/team fit that drives returns.

What you'll learn

  • How investors actually read projections (and what makes numbers credible)

  • The biggest red flags that kill deals fast (market size, margins, leadership gaps)

  • Why founder leadership, organization, and execution beat "cool ideas"

  • Reporting that keeps investors confident: monthly P&L, margins, key operating stats

  • The reality of today's AI funding boom—and why timing & competition matter

  • The true "It Factor": timing, team, market, and relentless execution working together

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Scrushy on BusinessBy Podcast Heat, LLC