Understanding Data in the Media

What is a Big Number?


Listen Later

It may sound like a silly question, but if we want to make sense of data in the media, then whenever we hear numbers quoted, one of the first things we should be asking is - is that a big number? If someone’s spending money on you, they’re likely to want to make that figure sound as impressive as possible; on the other hand, if someone wants you to spend your money on them, they’ll want to make that figure sound as small as possible.

In this video, Mark explains some of the ways that big numbers can be made to sound small and small numbers can be made to sound big.
...more
View all episodesView all episodes
Download on the App Store

Understanding Data in the MediaBy The University of Sheffield


More shows like Understanding Data in the Media

View all
Project Sunbyte: Revolutionary Solar Telescope by The University of Sheffield

Project Sunbyte: Revolutionary Solar Telescope

0 Listeners

Sounds of the Birds by The University of Sheffield

Sounds of the Birds

3 Listeners

Forensic Facial Reconstruction: Finding Mr X by The University of Sheffield

Forensic Facial Reconstruction: Finding Mr X

0 Listeners

Building a Future with Robots by The University of Sheffield

Building a Future with Robots

0 Listeners

Debating Dark Matter: Axions and WIMPS by Rob Cooke

Debating Dark Matter: Axions and WIMPS

0 Listeners

How to Beat Digital Distrations by The University of Sheffield

How to Beat Digital Distrations

1 Listeners

Foreign Languages and the James Bond Novels by The University of Sheffield

Foreign Languages and the James Bond Novels

0 Listeners