After chatting with Perrin Finlay-Brown from Market The Music, we now have an understanding of what a brand is and why we need one! Perrin is a marketing professional with over a decade of experience working with branding and has combined his talents for marketing, management and graphic design to create a company that develops and promotes the career of an artist. 

I asked a plethora of questions relating specifically to independent artists and their need for a brand. Here are the key takeaways:

1. What is a brand?

2. What is a logo? 

3. Do you need a brand? 

4. What do you need to consider when creating a brand? 5. Should I pay someone to create my brand?

6. Should a brand be consistent? 

7. What happens when you grow your brand? 

When you work on growing your brand, you build equity into it, meaning you create value in your brand. By nurturing your audience and creating a trusted connection, your brand will produce the super fans that every artist needs. 

When you build equity into your brand, it allows you to increase your fees, therefore increasing your overall income. 

Thank you to Perrin Finlay-Brown from Market The Music for making time for us.

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